As a cannabis business owner, you may often take on multiple roles simply because you can. Why pay someone else to do the job when you can do it yourself? Is this true for video and photography?
When it comes to taking photos for your website, social media feeds, and media kits, are you putting your best foot forward with your shaky hand and blurry pictures from your mobile phone?
Crisp, high-definition media speaks to your company’s professionalism and offers benefits beyond just a better image.
A beautiful image captures the attention of your customers, much more than your old iPhone ever could. So do yourself (and your growing cannabis business) a favour — order a professional photographer for all your video and photography needs.
Benefit #1: The Impact on Social Media
We all have friends whose Instagram contains strange angles, blurry photos, and questionable subjects. Bad photos, especially for businesses, can generate bad opinions about products and services.
Hiring a professional to shoot high-quality media for your social media delivers immediate results for conversions. Customers are much more likely to make purchases from a company with high-resolution social feeds than they would if you are haphazardly posting from your phone reel.
Invest to capture your brand, products and team by a professional lens. Professional video and photography services elevate your reputation in a way few other investments can.
Benefit #2: Photography Tells Your Story
Photos and videos are a visual representation of your company and tell consumers about what you stand for. Just look at any high-curated social influencers’ Instagram feed, and you’ll instantly get a read for their brand and angle.
As the old saying goes, “A picture paints 1000 words.” If you order a professional photographer, they will be able to guide you through a full storytelling process, translating your cannabis-company vibe in an easy-to-understand way for the consumer.
Benefit #3: A Highly Versatile Asset
The beautiful part about an investment in professional photos is their versatility. You can splash these images across your website, press releases, social media, and beyond.
For starters, if reporters or bloggers ask for high-resolution images of your products to highlight them in a post, you’ll have a growing database of beautiful options to choose from.
For your next expo (online or off), presentation, or a media kit, you’ll also know where to turn to represent your brand professionally.
Not to mention your website. Beyond just professional product images, you can highlight your team and facility to tell a story about your values and create a deeper connection to your customers.
Professional Photos and Videos are About Reputation Building
Whether you agree or not, most people do judge a book by its cover. This means people are judging your cannabis business by the images you publish.
These days, consumers are savvy enough to tell the difference between a haphazardly produced iPhone photoshoot and a professionally shot and edited one.
Very likely, even if you are a jack-of-all-trades, a professional photographer will still have something valuable to offer your brand. With high-resolution media, consumers feel they can trust you more. Professional media helps build your reputation with a highly presentable image.